The Associated Students, Incorporated or (ASI) for short, needs to present a consistent identity to ensure instant recognition of our brand among a wide variety of audiences around the world. Our identity is important. It affects how people think and feel about ASI. Our identity is largely shaped by what we do – our activities, our services, and our representation. Our communications play an important role in defining who we are.
Our communications are essential in helping the campus community understand what we offer and how we can support students in making the most of their ASI experience. All ASI professional staff members and student staff who undertake communication and promotional activity for ASI are responsible for the way in which our brand is implemented.
By applying these Associated Students, Inc. brand guidelines, we can all make our communications clear, consistent and professional. We will be able to convey and promote the academic excellence and cultural significance of the ASI.
The Associated Students, Inc. brand color palette uses the University’s recognized school colors and integrates them into the design of print and digital materials. Using the CSUDH color palettes helps to create a consistent, distinctive look and feel. The palette is also developed to complement the CSU systemwide brand program.
While there is some flexibility to mix these colors, the palette should remain light, clean and contemporary with lots of white space.
To ensure the consistency of the organization’s visual identity, Pantone Matching System (Pantone or PMS) specifications for each color are provided. Use the CMYK, RGB or HEX values equivalent to the PMS colors for four-color printing applications and digital applications.
The logo and word mark are the cornerstones of all communication efforts and must be applied consistently to convey a unified identity for the organization. The ASI does not allow new or alternative logos or word marks to be used within the ASI, including logos for departments, units and programs. This is to avoid the creation of sub brands and identities competing with the LSU logo and compromising its integrity.
The ASI logo is a registered trademark and the ASI reserves all rights to its use. The logo is always required on every ASI publication (prints or digital) or piece of publicity unless already provided in the footer.
We can achieve this goal through correct usage of the logo and word mark as outlined in the following pages of the brand guide. The brand guide contains guidelines for the proper use of the logo and word mark; the Program Coordinator must approve any exceptions. The below ASI logo varaints are pre-approved for use.
Right click and select ‘Save Image As’ to use the ASI logo of your preference. All images are 1000×1000 JPEG files.
In order to maximize its visual presence the logo requires a surrounding area clear of any other graphic elements or text. Always allow at least this amount of clear space around the logo. It is important that this rule is observed and the exclusion zone is maintained at all times.
The recommended minimum clearance is to protect the logo. The logo will appear on many different applications and formats and this will help to give it clarity and presence. This is not a placement guide. It is a minimum only. Logo size consistency is important when producing a wide range of communications.
Our logo must be clearly visible and reproduced consistently. For this reason, a minimum size has been established.